Beyond Smart Cities

Cities are experiencing unprecedented times. In addition of managing the best possible post-pandemic recovery, Cities are at the beginning of the 4th industrial revolution, and all want to play a relevant role in it. To achieve this, they must retain and attract the necessary talent. There is a fierce competition where cities transform to become as attractive as possible. But what makes a city attractive (from emotional and rational sides) to talented citizens? 
For mayors and city directors: how can I prepare my city for this goal? What kind of transformations in the medium-long term should I develop? And in the short term, what processes and technologies (SmartCity) should I put in place? 
And from the point of view of citizens: how do I choose the best city to develop my full potential? Which one offers me the best citizenship contract? Where am I going to enjoy the best services with the highest quality of life and lower taxes/cost of life? In addition, the city must be attractive, with a strong identity and dynamism and promising future. Can I find the cities that best suit my aesthetic and emotional preferences, and that also offer me the services that I consider a priority at the lowest cost to my pocket? Find all the answers in this book.

Prof. Ondiviela is the Microsoft Western Europe Public Sector Government Industry Executive for Cities&Regions. He joined Microsoft in 1995 and holds a wealth of experience in field sales, sales strategy, partners management, operations and marketing.

Frequent speaker at International events like SmartCityExpo, Mobile World Forum, TEDTalk, EU Events...he is also UNESCO-NetExplo SmartCities SME.

Telecommunications Engineer MS at UPM Madrid, Human Sciences MS at UFV Madrid, Enterprise and Institutional Communication Management MS at UAB Barcelona, and Financial Business MS online INSEAD, Prof. Ondiviela also holds a PhD at UFV, Madrid with Thesis "Beyond SmartCities: How to create an Attractive City for Talented Citizens". He is also Associate Fellow Researcher and Director of WW Observatory for Attractive Cities at UFV (Universidad Francisco Vitoria, Madrid, Spain) in association with Fira Barcelona (SmartCityExpo).

Passionate about Cities, Prof. Ondiviela combines his job at Microsoft providing the most innovative technological solutions with writing articles and delivering lecturers and seminars about Future of Cities and the challenges they are facing at the beginning of 4th Industrial Revolution and now, in addition, with the main objective of achieving the fastest post-pandemic recovery.

Introduction.- Cities in the XXI Century. Main Challenges technology tackles.- SmartCities. Technology as an Enabler.- Main Cities Objective: Becoming the Most Attractive City for Talented Citizens and Investors.- City Magnetism.- City Profitability (Yield).- City Attractiveness Model.